Step 1: The Challenge
Speaking to a new audience, refreshing a tired offer, developing a new product, or something else? It doesn’t matter what the challenge is, BreakThrough is extremely flexible and can handle most situations. We’ll ask you to provide one (or more) of the following so we can get prepared.
Step 2: The Workshop
The co-creation workshop will last 4-6 hours and will involve key people from your side, whether that be leadership, marketing, innovation, digital, operations, or fundraising - whoever can inform the discussion and is championing the challenge.
We bring the right people from across the agency – usually a mix of CX, strategy, marketing and creative – to help tackle the challenge. It’s not one of those ‘sit around and discuss vague ideas’ workshops – this is structured, organised, participatory and has clear outputs, which are always early stage visualisations of the ideas we generate together.
Step 3: Concepts
Finally, we take the early stage ideas and build them out into realistic concepts – these can be adcepts, filmcepts, web page mockups, app flows and these days even voice skill ‘happy paths’. These concepts can then be reviewed by your team and acid-tested with sample groups in order to make a shortlist or pick a winner. Concepts that make the cut can then be further developed for robust lab or live in-market testing.